Sponsorship

crabtree

Overview

During three decades of service with The Rugby Football League, St. Helens RLFC and Leeds Rugby Ltd, David Howes was personally responsible for the negotiation and servicing of major six-figure annual contracts with a host of international and national companies and brands of the Asicsstature of:

  • Silk Cut
  • Whitbread
  • CIS Insurance
  • Hewlett Packard
  • John Player
  • Umbro International
  • Bass
  • British Coal
  • Tetley’s
  • Adidas
  • John Smith’s
  • Tetley’s State Express
  • Matthew Brown
  • Hewlett Packard
  • Asics
  • The Mirror Group
  • Rothmans
  • Yorkshire Forward
  • Leeds & Holbeck Building Society

For more information on our services and Tours

Please email david@howesetc.co.uk or fill out our contact form.

1
Bradford Bulls and ISC

ISC are Australia’s premier sports clothing company, currently supplying top NRL clubs Canberra Raiders, Newcastle Knights, Penrith Panthers, South Sydney Rabbitos and Sydney City Roosters.

A five-year equipment supply deal, the biggest in Rugby League club history, was negotiated with 2003 Treble Champions Bradford Bulls, commencing for the 2004 season, the first official ISC match being the Bulls triumph over Australian Premiers Penrith Panthers in the World Club Championship.

3
Widnes Vikings

Howes Etc were engaged by Widnes Vikings in June 2004 to undertake a month-long analysis of the Cheshire club’s off-field operations. The management consultancy centred on the Vikings commercial activities in a bid to highlight ways of increasing the Tetley’s Super League club’s salary cap.

The consultancy included interviewing all members of administrative staff, with emphasis on the fund raising operations such as the lottery, sponsorship and hospitality.

2
Hull FC and The Deep

Fast approaching the deadline for securing major jersey sponsorship for the 2004 campaign, Hull FC agreed to a Howes Etc proposal to split the sponsorship into home and away packages.

Howes Etc successfully persuaded Hull-based The Deep, the World’s only submarium, and City Image, responsible for boosting Hull’s profile, to jointly sponsor the away jersey. The marketing strategy was based on The Deep’s potential customer catchment area dovetailing with Rugby League’s network of northern clubs in the Tetley’s Super League.

Following the success of the inaugural campaign, The Deep extended their Hull FC sponsorship for the 2005 season.

4
Huddersfield Giants

When Huddersfield Giants lost their 2003 playing jersey sponsor at the 11th hour with little or no chance of attracting an alternative major investor, Howes Etc devised a unique prize draw to raise significant revenue from a network of clients.

Mini-investors were offered a guaranteed package of matchday hospitality and seats to donate to a junior school or organisation. Plus the unique opportunity to enter a draw for branding on the front, collar and sleeve of either the home or the away jersey for the Giants return to the Tetley’s Super League for 2003.

The inventive scheme attracted 14 companies new to the Giants sponsorship portfolio, each paying £3,000, thus attracting 11th hour revenue of more than £40,000.

5
The Rugby Football League and Cadbury

As part of The Rugby Football League’s bid to attract event partners for the prestigious Think! Road Safety Test series between Great Britain and Australia, Howes Etc introduced Cadbury Trebor Bassett, the UK’s number one confectionary company.

Cadbury gave a massive sweetner to fans attending the three-match Ashes series by giving away more than 35,000 bars of best selling Cadbury Dairy Milk. In addition, Bertie Bassett, an icon mascot for more than a century, made a personal appearance, also hosting an interactive children’s page within the official matchday programmes.

Howes Etc worked with Cadbury to devise the promotion and handled the company’s publicity campaign.

6
Hull Kingston Rovers

Ambitious Hull Kingston Rovers, having signed top coaches Malcolm Reilly and Martin Hall plus a host of new players in a 2004 bid for promotion to the elite 12-club Tetley’s Super League, then recruited Howes Etc to spearhead their sales and marketing campaign.

Hull-born Howes, a lifelong Rovers fan, was engaged on a short term consultancy contract. Howes Etc immediately introduced a new marketing campaign for the Club under the banner “Pride of East Hull”. Up to 50,000 glossy information leaflets, sponsored by Vulcan Windows, were distributed throughout the east side of the city and a “Kid for a Quid” promotional campaign was run twice through marketing partners Big W and then ASDA.

7
Hunslet Hawks

Only weeks before the opening of the 2004 National League Two season, Hunslet Hawks lost their loyal and lucrative jersey sponsor, the GMB Union. Howes Etc offered to repeat the prize draw campaign operated successfully with Huddersfield Giants 12 months earlier.

For an investment of £1,000, sponsors were guaranteed a matchday hospitality package plus seats to be distributed to a junior school or organisation. Plus entry into a draw for a total of six branding opportunities on both the new home and away playing trips.

All 12 places in the draw were filled, thus securing an income of £12,000, twice the average jersey sponsorship figure for National League Two clubs.