Frontline Bathrooms Consultancy

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Special Rugby League Consultants

Howes Etc was appointed as special Rugby League consultants by Frontline Bathrooms on their entry into The RFL sponsorship portfolio in 2007, highlighted by the launch of the Frontline Fair Play Index and a one-off sponsorship of the mid-season Great Britain v France Test.

For the fourth successive season, the 2010 Frontline Fair Play Index identified the most disciplined clubs in the engage Super League and Co-operative Championship.

The best-behaved club in each division was rewarded with the presentation of a trophy and £5,000 worth of Frontline Bathrooms product at the respective end-of-season award ceremonies.

The Frontline Fair Play Index roll of honour is:

Season Super League Championship/NL1
2010 Harlequins RL Sheffield Eagles
2009 Hull FC Halifax
2008 St Helens Widnes Vikings
2007 Harlequins RL Castleford Tigers

Fair Play Index

The Frontline Fair Play Index was launched in 2007 as part of the RFL’s five-year Official Partnership with Frontline Bathrooms, one of the UK’s leading suppliers to the bathroom industry through showrooms and plumbers merchants.

Covering league matches only, the Frontline Fair Play Index debits clubs in the engage Super League and Co-operative Championship with points for the amount and type penalty conceded, sin bins, sendings off and match bans.

The Frontline Fair Play Index is published every Wednesday during the league campaigns, taking into account the previous night’s RFL Disciplinary Committee hearing. The winner in each division is the club with the lowest number of points.

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The Scoring System

The scoring system for the Frontline Fair Play Index in the engage Super League is:

1pt Technical penalty
2pts Four play penalty
3pts Sin bin
4pts Sending off sufficient
5pts Each match ban (ie five matches is 25 points)

The only difference in the Co-operative Championship is that all penalties count one point.

RFL Match Officials Director Stuart Cummings commented: “The Frontline Fair Play Index is now well established as the weekly barometer for on-field discipline. The Index has become a key part of the statistical review process, being monitored by referees, coaches, players and fans.”

The Frontline Fair Play Index roll of honour is:

Michael Sammon, Marketing Director of Featherstone-based Frontline Bathrooms, added: “The prestigious status of being an Official Partner of the RFL focuses on the Frontline Fair Play Index, as well as advertising and hospitality at major matches.

“This major investment in the 13-a-side code enables our expanding company to project nationwide market awareness of the famous Frontline Bathroom catalogue, which is available in bathroom showrooms and on-line at www.frontlinebathrooms.co.uk .”

Howes Etc also serviced the launch of Frontline Bathroom’s sponsorship of the front of the 2010 St. Helens home playing jersey, which included a major public relation exercise with former Saints captain Paul Sculthorpe parachuting from 13,000ft wearing the new Frontline-branded jersey.

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